3 Speech Evaluation Essay Example | Topics and Well Written Essays - 500 words

3 Speech Evaluation - Essay Example The failure to include statistics on other brands gives the impression that the problem may not be endemic after all, because only one chain appears to be responsible for the problem; avoiding that store, you avoid the problem, which I believe is not what the speaker intended. The display of money (a hundred dollars) is a good visual ploy to bring the point home about savings. The speaker also employed sufficient research, although the point about monitoring one’s fast food consumption was not sufficiently made. The closing, â€Å"I’m going to go grab my Big Mac,† was likely an attempt at humor, but it contradicts rather than reinforces the message. All in all, the speaker appears at ease, despite a few nervous pauses to glance at his notes, and in general maintained eye contact with his audience. His face was animated and shows he was connecting with his audience. His tone could have been more lively, but it was not monotonous and is on the whole satisfactory. O verall, the speech was entertaining, slightly humorous, and relatively informative. The opening was a first-person narrative of what turned out to be a Labrador pleading for its life, so it was compelling enough to capture audience attention, and the speaker effectively brings the focus squarely to the welfare of the animals. His research on the law and practice concerning animal experimentation is likewise forceful as it is informative, as it emphasized the gruesome aspects of the use of animals in scientific and medical research and personifies their pain in human terms. What it lacks, however, is balance. The speaker asks the audience to suspend their moral judgment, but at the same time presents information that directly appeals to this moral judgment. To be more objective, the speaker should also have presented alternatives to animal testing, as obviously products and

Lee Valley Segmentation Essay Example for Free

Lee Valley Segmentation Essay Background Lee Valley——a family-owned business which has been providing customers of woodworking and gardening tools since 1978.Their reputation is based on three principles: 1. Customer satisfaction: Any product may be returned within 3 months and no cost to the customer (for shipments within North America, they will refund your return parcel post costs). 2. Integrity: Product descriptions are matched with the product——even if the product is roughly made, they will give you accurate descriptions. 3. Treat the customer like a friend. â€Å"About one third of their total sales volume is in products of their own design. The vast majority of these are Veritas ® brand products made by Veritas Tools Inc., their manufacturing arm. They have a research and development team of 11 people and 130 more in manufacturing. And, to reinforce the part about listening to customers, they have a number of customers earning royalties on products that they manufacture based on designs received from them† (Lee Valley). Objective Both woodworking and gardening must have a 2.5% increase in total sales in the next fiscal year. To achieve this goal, management has allocated a budget of $500,000—exclusive of the cost of printing and mailing the catalogues. This budget is intended to fund the prospecting activities of both product lines. Current Situation Analysis Since Lee Valley launched its e-Commerce site in 2000, internet sales have been an increasing percentage of total sales. When launched, the sitegenerated about 20% of total sales, with phone sales being 70% and sales from mail at 10%.By 2010, Internet sales have reached 70% of total sales, which phone sales at 25% and mail at 5%. [pic]Fig. 1. Percentage of total orders generated by e-commerce from Lee Valley Tools Ltd. [pic] Fig. 2. Percentage of total orders generated by e-commerce from Lee Valley Tools Ltd. According to the pie charts illustrate above, Internet sales have already dominated the total sales of Lee Valley since its e-Commerce site launched in 2000.About 70% of the total customers obtain their products online in 2010 which means that new market segmentation and promotion which focus on online shopping must be generated to accommodate the needs of existing customers as well as new customers. Customer Segmentation——who the firm will serve Geographic Variables In views of the database surveyed by Euromonitor International in 2012, Home and Garden reveals emerging markets and are growing in popularity, developed countries remain, by far, the highest spenders on gardening products. Higher levels of urbanization and incomes, combined with greater access to a wider range of goods and services in cities, are key factors underpinning demand. -All countries with per household expenditure higher than US$1,000 have more than three quarters of their population. -Economic growth and urbanization are the main forces behind the growth in home and garden in developing countries. Demographic Variables According to the Gardening Market Research, the most popular lawn and garden activities included lawn care (48% of households), growing indoor houseplants (31% of households), flower gardening (30% of households), and landscaping (27% of households). The customer profile indicated from Lee Valley shows that the average gardening buyer characteristics are as follows: -Age: average 47 -Gender: 65% female -Income: average household income $72,017 -Education: 60% have a college education -68% are married -82% are homeowners Psychographic Variables In general, gardening enthusiasts also have their distinguishing lifestyles and personality traits, such as: -Environmental friendly -Family-oriented -Seeking freedom and relaxation -Living a simple and peaceful life -Retired, enjoy DIY and private time -Focus on landscaping Behavioral Variables 1. User status Regular users are those who have their regular schedule for purchase in gardening, most of whom have their own projects. Potential users are people who are intending to access to the market but still with different reasons of hesitation or lacking of stimulation. Ex-users are those who used to purchase gardening tools in the past or 2. Intensity of use In the â€Å"Pareto’s Law†, 20% of the customers are heavy users but the remaining 80% are only light users. That indicates companies should emphasis on the most valuable group of customers who are come from the 20%.It dosen’t mean the rest parts are non-essential. Frenquency of order in terms of the climate where the customers live as well as the purpose of purchase. 3. Innovativeness Since 2000, there has been a double-digit growth in the e-commerce sector; statistics have shown that more than 80% of regular online shoppers have used Internet to purchase products or services, while 50% of the online population recorded to have shopped online more than once. According to statistics from Invesp Blog, shoppers by age group is as follows: 18-30 years (54%), 31-44 years (68%), 45-54 years (64%), 55-65 years (68%), 66 years and up (48%). Teens and the young generation find entertainment and social networks online, whereas older generations use the internet as a tool for research, shopping and banking. According to statistics researched in 2009, Generation X (internet users ages 33-44) continues to lead in online shopping. Fully 80% of Generation X internet users buy products online, compared to teenage online users between ages of 18-32, the next runner-up, which constitute 71% of online shopping total. However, there is a decline of internet shopping between the ages 64-72, accounting to 56%, and 47% of online users between the age 73 and older. Global E-commerce sales are growing by more than 19% a year and will be of almost $1.4 trillion by 2015. Lee Valley has a large numbers of customers (70%) ordering online, which illustrates that customers with these certain characteristics are the key part of gardening market. Most people between 35 and 55 years have their own house and garden, 68% of them are married and they are more willing to live a high quality of life with their families. They prefer to online shopping because it is more convenient and can save most of their time as well as money. As far as I am concerned, I suggest Lee Valley to build up collaborative relationships with multinational internet corporations like eBay to extend their market size. At the same time, cut the budget on printing the catalogues and put it to social media so as to attract more new customers. Meanwhile, loyalty program to exiting customers is also indispensable. For instance, gathering different suggestions from loyalty customers and meet their special demands will not only increase the order frequency but also improve the customer satisfaction. Works Cited Datagraphics, Home and Garden. â€Å"Urban Countries Spend the Most in Home and Garden.† Euromonitor International. N.d. Web. 21 Sept. 2012. Khalid. â€Å"How Big is E-commerce Industry.† invesp Blog. Web. 21 Sept. 2012. Lee Valley. â€Å"About Us.† Lee Valley Veritas. N.d. Web. 21 Sept. 2012. National Gardening Association. â€Å"Garden Market Research.† National Gardening Association. N.d. Web. 21 Sept. 2012. Pew Research Center. â€Å"Generations Online in 2009.† PewResearchCenter Publications. Pew Research Center, 2009. Web. 21 Sept. 2012.

Plato :: essays research papers

As a psyche in the ancient Greek cosmos, I have become aware of the logos of the cosmos. The cosmos becomes knowable to me through the virtues of truth, goodness, and beauty. Logos is Greek for measure and cosmos, a Greek word, can be translated as meaning totality. When I encounter the Greeks, they claim that there are three elements to cosmos. The first factor is anthrapoi which is Greek for human-like. The word anthrapoi resembles the English word, anthropology, which is the study of human life. The second element is polis, which is Greek for the political city. The final element is the psyche, which in Greek means the soul or the mind. The psyche enables thinking. According to the Greeks, there is no separation; there is only unification between mind and thoughts, which is the psyche part of things in the world. One Greek philosopher, Parmenides posits that to think is the same as to be and that knowledge is certainty. Like Descartes, Parmendies believes that to know is to know with certainty. However, Descartes’ method of attaining knowledge is through doubt, whereas Parmendies’ manner is through identifying with the circumstance. One can associate Parmendies’ definition of knowledge as being eternal, unchanging, single, and homogeneous. Parmendies lays out the two requirements for achieving knowledge both which involve the psyche. The first requirement is that one cannot be completely certain of knowledge obtained through the senses because the things that one senses are constantly changing. Moreover, the idea that the senses are in a states of flux concurs with his notion of knowledge is unchangeable. His second necessity is that since senses give relativism then sense perception will always be changing. Parmendies also claims that the only world that truly exists is the world that occurs. Present in his theories are two realms, the Realm of Nous (Greek), which can be translated into English as reality or knowledge and the Realm of Soma which is Greek for appearances. Characteristics existent in the Realm of Reality are changeless, immutable, individual, homogeneous, and singular. On the contrary, in the Realm of Appearance are factors that are plural, heterogeneous, and changeable. When Parmendies exists and is in being, he is in the Realm of Reality, also referred to as the Realm of Knowledge. In addition, the only thing he is certain of is in his mind or psyche. Therefore, Parmendies definition is only applied in the Realm of the Mind.

Essay --

Denmark: Co-ordination & Co-operation The performance of Denmark's labour market over the last decade is one to be proud of. Not only has there been strong economic growth, but the fruits of that growth appear to have been equally distributed, with high levels of employment, rising incomes and very low levels of inequality. It is one European country that cannot be accused of being sclerotic. Its labour force is well trained, its jobs market very flexible and it has one of the highest participation rates in Europe. The Danish have right to be proud of their system. Denmark has a long tradition of social dialogue and consensus building through tripartite arrangements and it was this culture of dialogue and agreement, aided by the resources of the welfare state, which enabled it to regulate efficiently. 12. This culture of communication and collaboration also highlights an effective labour and inter-firm cooperative structure, which play an important role in making Denmark a prosperous high-wage, high-productivity economy. Therefore, the ‘Danish model’ of IR challenges the neo-liberal opinion on the inefficiency of trade unions and heavy systems of collective bargaining. The current Danish wage-bargaining system comes from the ‘September Compromise’ of 1899 where an agreement was reached between the employers association Dansk Arbejdsgiverforening (DA) and the trade union Landsorganisationen i Danmark(LO) following months of dispute. This compromise put in place voluntarist systems for negotiating centralised collective bargaining arrangements. Gradually, a complete system of bargaining norms developed and bodies for conflict resolution were established by the state. The arrangements solidified in 1899 form the foundation of the... ...6 and EA's. Therefore, the substantial array of vertical and horizontal coordination devices provide a range of agreements required for a high-wage, high-skill, and high-productivity economy. In conclusion, the Danish model shows that deregulation and neo-liberalist thinking are not essential parts of a formidable competitive strategy for small open economies. Instead, it shows the rewards that social dialogue and consensus building can provide when adapting to various economic factors. It also highlight the benefits coordinated operations bring in achieving conditions fundamental for developing a high-wage, high-productivity economy. While the issues of social dialogue and coordination structures have been answered separately, they are in fact closely related, with the success of these mechanisms significantly improved by the quality of the social relationships.

Gender Bias

A large amount of early research has been conducted on the biological differences between males and females; however, focus has shifted to environmental and social factors that may influence the gender gap in STEM subjects. The Eccles et al. Value Model, developed in 1983, considers motivational factors related to decisions regarding educational and career choices. Some of these factors include self perceptions, social variables and environmental factors Oacobs 2005, AAIJW 2005).American culture and society may influence how students view themselves, inherently contributing to the gender gap found in the STEM areas. According to the American Association of University Women (AAUW), many studies have confirmed the negative impact that stereotypes have on students (Hill, C. et al. 2010). Gender differences within math and science develop early in adolescence (Sleeker & Jacobs, 2004). There are many stereotypes and social stigmas that contribute to the reasons that boys may perform bette r in STEM fields than girls. One common stereotype the arts.The cultural stereotype may encourage girls to believe that math and science are not intended for them and in turn affect activities and career aspirations (Cvencek et al. , 2011). The Implicit Association Test was developed to â€Å"measure implicit attitudes and beliefs that people are unwilling or unable to report† (Project Implicit, n. d. ). Approximately 70 percent of IAT tests revealed stereotypes associating science with males more than females (Nosek et al. , 2009). Researchers at the University of Washington adapted the IAT to conduct a study on children ages six to ten years old.The test focused on gender identity, math-gender stereotype, and math self-concept. The results showed that by second grade, girls showed a weaker identification with math than boys, confirming the stereotype that math is for boys Cvencek et al. , 2011). Another study utilized the IAT to contrast science and liberal arts, and found that women who associated males with science were least likely to pursue science, and males with similar stereotypes were more likely to pursue science (Smyth, n. d. The study validated the link between stereotyping and self- efficacy. This is evidence that American culture may influence the way children view themselves related to subjects learned in school. Fear of poor performance in the classroom may also contribute to lack of interest in math and science. A study onducted in 2010 by the AAUW, focused on college students with similar math abilities and divided them into two rooms. The first room was advised that men outperform women on the test, while the second room, was told there was no distinction in performance. Gender Bias A large amount of early research has been conducted on the biological differences between males and females; however, focus has shifted to environmental and social factors that may influence the gender gap in STEM subjects. The Eccles et al. Value Model, developed in 1983, considers motivational factors related to decisions regarding educational and career choices. Some of these factors include self perceptions, social variables and environmental factors Oacobs 2005, AAIJW 2005).American culture and society may influence how students view themselves, inherently contributing to the gender gap found in the STEM areas. According to the American Association of University Women (AAUW), many studies have confirmed the negative impact that stereotypes have on students (Hill, C. et al. 2010). Gender differences within math and science develop early in adolescence (Sleeker & Jacobs, 2004). There are many stereotypes and social stigmas that contribute to the reasons that boys may perform bette r in STEM fields than girls. One common stereotype the arts.The cultural stereotype may encourage girls to believe that math and science are not intended for them and in turn affect activities and career aspirations (Cvencek et al. , 2011). The Implicit Association Test was developed to â€Å"measure implicit attitudes and beliefs that people are unwilling or unable to report† (Project Implicit, n. d. ). Approximately 70 percent of IAT tests revealed stereotypes associating science with males more than females (Nosek et al. , 2009). Researchers at the University of Washington adapted the IAT to conduct a study on children ages six to ten years old.The test focused on gender identity, math-gender stereotype, and math self-concept. The results showed that by second grade, girls showed a weaker identification with math than boys, confirming the stereotype that math is for boys Cvencek et al. , 2011). Another study utilized the IAT to contrast science and liberal arts, and found that women who associated males with science were least likely to pursue science, and males with similar stereotypes were more likely to pursue science (Smyth, n. d. The study validated the link between stereotyping and self- efficacy. This is evidence that American culture may influence the way children view themselves related to subjects learned in school. Fear of poor performance in the classroom may also contribute to lack of interest in math and science. A study onducted in 2010 by the AAUW, focused on college students with similar math abilities and divided them into two rooms. The first room was advised that men outperform women on the test, while the second room, was told there was no distinction in performance.

What Savs Cal in East of Eden

What Savs Cal in East of Eden Faith 1Faith M. DennyMr. FineranAP Lit24 September 2014The movie East of Eden has many allusions throughout it. A main one is how Cal and Aron show similarities with Cain and Abel (two brothers in The Bible). In the biblical version, Cain murders his brother, then is cast away from his family. When cast away, he is doomed to live east of Eden. Although there had been many similarities up to then, when Cal (basically) murders Aaron, he is not cast out. Instead, Cal is saved.Throughout Cal's entire life, he feels that he is 'bad'. He constantly uses this term to describe his life and how he is feeling. At one point, Cal says, "Every person only has a certain amount of good in them and a certain amount of bad." He feels that evil mostly influences him and that causes him to act the way he does.15th century depiction of Cain and Abel, Speculum ...His thoughts are reaffirmed when he discovers that his mother is a heavy drug dealer and basically the runner of a local trap house. His realiz ation of where he comes from leads to more destructive habits.As his destructive habits build, he tries to repress them and earn his father's love, but he goes about it in the wrong way. Cal borrows money from his mother, invests it, and earns enough to give his father what he lost in the ice business. His father does not see this act as thoughtful as Cal intended it to be. Instead of being excited, his father is disgusted and instructs him to return the money. This causes Cal to drift even further away from his father.While Cal is drifting away from his father, he becomes closer to Abru. A main reason that Cal chooses to stay and is not...

The eNotes Blog 8 Quotes to Get You Back Into SherlockHolmes

8 Quotes to Get You Back Into SherlockHolmes Sir Arthur Conan Doyles short stories and novellas featuring Sherlock Holmes became enduring classics of the mystery and detective genre. In honor of Doyles classic stories, weve gathered some of our favorite quotes from an array of different Sherlock Holmes stories.   â€Å"I have heard, Mr. Holmes, that you can see deeply into the manifold wickedness of the human heart.† ― â€Å"The Adventure of the Speckled Band† â€Å"What one man can invent another can discover.†Ã¢â‚¬â€¢ â€Å"The Adventure of the Dancing Men† â€Å"The weak man becomes strong when he has nothing, for then only can he feel the wild, mad thrill of despair.†Ã¢â‚¬â€¢ â€Å"The White Company† â€Å"The world is full of obvious things which nobody by any chance ever observes.† ―  The Hound of the Baskervilles â€Å"My life is spent in one long effort to escape from the commonplaces of existence. These little problems help me to do so.† ― â€Å"The Red Headed League† â€Å"Work is the best antidote to sorrow, my dear Watson.† ― â€Å"The Adventure of the Empty House† â€Å"You see, but you do not observe.† ― A Scandal in Bohemia â€Å"How small we feel with our petty ambitions and strivings in the presence of the great elemental forces of Nature!† ―  The Sign of Four Do you have any other beloved Sherlock Holmes quotes? Share them in the comments below!

Analysis of the Four Seasons Hotel and its business strategy in the luxury hotel Industry

Analysis of the Four Seasons Hotel and its business strategy in the luxury hotel Industry INTRODUCTIONMethodology of ReportThe following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.Company History and BackgroundThe vision for Four Seasons Hotel and Resorts (FSH) began back in the 1960's when current chairman and CEO, Isadore Sharp, envisioned a luxury lodging chain that was able to set itself apart by focusing on personalized and quality services. This has proven to be a fruitful strate gy as FSH's success has placed it as one of the world's largest luxury hotel chains and has earned a 5-year return on equity of approximately 19-20% (Refer to Appendix 16).hotel room camera obscuraToday FSH has expanded from being a single hotel operating in one country to having 55 properties in 25 countries. FSH is mostly involved with management operations in hotels and resorts, however, it has recently ventured into non-hotel endeavours. The firm is currently involved in 3 lines of businesses, ranging from hotels to resorts to residential condominiums all around the world (Refer to Appendix 9).The origin of FSH was rooted in ownership operations, whereby the corporation owned both the real estate and the building. In addition, the firm would manage the hotel or resort's daily operating activities. In more recent times, FSH has realized that management operations is actually a more lucrative business model that also...

Case Analysis- Strategic Marketing Management Study

Analysis- Strategic Marketing Management - Case Study Example Therefore, Nintendo faces the challenge of overemphasizing on innovation per se while ignoring the needs of the mature audience that considers memory and storage capacity as important features of gaming hardware. Furthermore, customer lifestyle and trends are changing with majority of young audience switching to free-to-play versions of games on their smartphones. The report discusses the marketing and competitive environment with respect to Nintendo as well we its segmentation strategy and business strategy in the context or current dynamics. 1. Introduction Nintendo has gained the first-mover advantage in the interactive entertainment sector by providing both gaming devices and associated services since 1983. The Japanese manufacturer has evolved from its cult favorites â€Å"Super Mario† â€Å"Nintendo Game Cube† and â€Å"Nintendo 64† towards its more recent â€Å"Wii† and â€Å"Nintendo DS† (Kim, Lamont, Ogasawara, Park, & Takaoka, 2011). Altho ugh initially aimed at hard-core gamers, the company is aiming towards penetrating the market by appealing to more segments (including women and adults) and appealing to the mass market. It currently faces intense competition from Microsoft’s Xbox and Sony’s Play station. Furthermore, market trends are changing and the dynamics are clearly not the same as they were several years ago. The new generation of young customers is demanding free-to-play mobile games which are a major consideration for Nintendo in the revamping of its strategy. 2. Strategic vision/mission Nintendo’s vision and reflects its commitment to provide the â€Å"highest quality of products and support services† for customers by valuing customer feedback and encouraging teamwork amongst employees (Nintendo Games, 2013). The company’s strategy supports this commitment by providing gaming entertainment that is enjoyed by people of all ages (including women and adults). Keeping custom er feedback in mind and the trend of games of smartphones, the company is currently rethinking its strategy to broaden its target market and include non-gamers compared to hard-core console gamers. Hence, Nintendo is aiming at penetrating the market and rethinking its strategy keeping in view the current market trends of the youth generation moving towards free-to-play games on smartphones (Negishi, 2013). 3. Current marketing strategy Nintendo’s current marketing strategy revolves around its commitment to deliver superior customer service and quality of products. The new console â€Å"Wii† includes a three month warranty along with easy to use interface and free games (Nintendo, 2013). With this, Nintendo has revamped its traditional strategy by positioning the Wii as a universal product suitable for use by all ages and gender groups. The company has capitalized the brand equity associated with the Nintendo brand by retaining the â€Å"console† and innovating b y introducing entirely new product categories through its â€Å"motion sensor† technique (O’Gorman, 2008). 4. Target market and marketing strategy

Evaluative Report (Social Science Research) Research Paper

Evaluative Report (Social Science ) - Research Paper Example Meanwhile, qualitative research refers to research that â€Å"produces findings not arrived at by statistical procedures or other means of quantification† (Strauss and Corbin 1998, p. 10-11). It is appropriate for â€Å"persons’ lives, lived experiences, behaviours, emotions, and feelings as well as about organizational functioning, social movements, cultural phenomena, and interactions between nations† (Strauss and Corbin 1998, p. 11). It is interpretative (Strauss and Corbin 1998, p. 11). For making the distinction and discuss the difference between the two, we discuss two articles: one on quantitative research and the other on qualitative research to understand better the two types of research. We point out however that there are mixed research methods. The work of Lo and Zhong (2006) explored how the variable gender intervenes on the effects of â€Å"structural factors† on crime rates. In particular, Lo and Zhong argued that while people face the same â€Å"structural factors†, the effects of these factors can be modified by gender (2006, p. 318). Following up the work of earlier scholars, Lo and Zhong study pointed out that macro-level social ties can have effects on crime that exceed those of the â€Å"traditional structural-disadvantage factors† (p. 318). The authors argue that theory provides a basis to believe that structural disadvantages can explain crime (p. 319). The authors argue that social control rooted in strong relationships developed from marriage and employment can strongly influence the crime rates (p. 319). Lo and Zhong argued that strong social ties are built from relationships like marital relationships such that when the likelihood of family disruption increase, the likelihood of deviance also increase (p. 319). Thus, they hypothesized that when married people largely populate a locality, the demographics will likely indicate mutual

Bob Dylan's folk music Essay Example | Topics and Well Written Essays - 1500 words

Bob Dylan's folk music - Essay Example This "Bob Dylan's folk music" essay outlines life of talented musician Bob Dylan and his development as an artist. His influence in music cannot be overestimated, he was outstanding in various fields and he significantly developed and expanded the musical scene in the sixties and later years with his innovative daring and liberal ideas. He shattered the notion that for one to be a vocalist, they must have what was traditionally considered a good or refined voice, up to today there are many who have criticized him for his rough voice. Nevertheless, this has not gotten in the way of his success and in any case it has made people listen past the voice to the words which are the real deal, there can be no doubt as to the fact that he radically redefined the vocalist role in popular music. He also ignited several music genres such as electrified folk rock and he is popularly believed to have been the force behind the Beatles introspective songwriting (Varga). Dylan is viewed by many as th e bona fide poet of the rock and roll era and a preeminent songwriter in modern day; he transcends various music genres exploring rock and blues, pop and folk. He has consistently managed to reach out to his fans through profound and sophisticated lyrics with a poetic flare that gives credence to his title of a poet which he, however, does not acknowledge. When Dylan ventured into folk, he was responding to the fact that he believed rock and roll despite its adrenal and pulse rushing effect was not particularly mature or meaningful.; therefore he decided to look for a genre in which his infinite poetic and lyrical depth could be accommodated. His entry in folk and country music radically changed the genre by making it more liberal and democratic; essentially he can be described as having toned down rock and roll giving it maturity and through his topical song writing, psyched up folk music. Consequently it was no longer the music of the middle aged and old timers who were often middle class sophisticates trying to search for authenticity amid the conformity that characterized the American suburban scene in the 50’s. According to Andy Gill (The independent) Dylan rescued folk music from a bunch or bearded guys in cable knit sweaters dreaming about becoming sailors and soldiers and opened it to the young and energetic generation t hat had previously disassociated from the genre preferring rock and roll. One of his most daring and radical changes was the introduction of the electric guitar to folk music, on July 1965, in front of a crowd of 10,000 fans at the Newport folk festival, he surprised them by plugging in a Stratocaster and went electric and this marked the start of a new era(Al Kooper, Gary and Seiji). In the same year he broke through to the pop music audience with his hit single â€Å"like a rolling stone†, which not only catapulted him to the second position on the

Fed Acts to Fix Jobs Market Article Example | Topics and Well Written Essays - 500 words

Fed Acts to Fix Jobs Market - Article Example Bernanke, Chairman of the Federal Reserve, this move would urge the people to spend more in buying commodities, investments and exports. The Federal Reserve has given its commitment to this program until the job market scenario in the US improves. This move has resulted in heavy investments in the stock market, gold and other such assets and the Dow Jones average for industries reached a new high after a similar rise in 2007. However, this announcement has resulted in a price hike for basic commodities such as oil that has created unease among the people who fear an impending rise in basic essentials. Though the present program is considerably less compared to the $1.25 trillion and $600 billion bond-buying programs which were launched in 2009 and 2010 respectively, the Federal Reserve has further announced that the current program could be extended to buy agency-mortgage securities and other assets if no major improvement is seen in the job market. Though this move has been criticized as being less aggressive by academics and economists, the central bank chairman has argued that the Federal Reserve is doing its best to stimulate the economy and also the present program could be further extended if and when required. The Federal Reserve has mainly aimed its program on those who have been out of employment and are in need of economic security until they find employment. In his address to the media, Mr. Bernanke noted that the longer people are out of work the harder it is to find another job as their work experience is at stake. The central bank has also announced that it would co ntinue its Operation Twist program through which it would buy treasury bonds amounting to $45 billion every month which will be used to fund the mortgage purchases. And if the economic situation does not improve significantly it has proposed to purchase treasury bonds through money printing in addition to purchasing mortgages. In addition it also plans to keep short-term

Hospitality and Tourism Business Essay Example | Topics and Well Written Essays - 3000 words

Hospitality and Tourism Business - Essay Example Moreover, the industry also performs a key role in dealing with the aspect of unemployment all over the world by employing millions of people worldwide. In the contemporary context, the industry has undergone various noteworthy changes and its significance has reached a considerable level altogether (Barrows & Powers, 2008). It is apparent that the tourism and the hospitality industry have emerged as quite crucial with its presence being quite prominent all over the world. It is worth mentioning in this context that there are certain characteristics of this particular industry, which are observably unique and different from other industries upto a marginal extent. Some of the differing characteristics of this particular sector include its predominant nature of being a service industry although imbibing the characteristics of a product oriented industry as well, the labour intensive nature of this sector and the aspect of seasonality among others. All these facets are crucial for busi ness operating in this sector, with the purpose of devising their strategies ensuring sustainability in their operations (Tesone, 2012). Contextually, the primary intention of the discussion henceforth will be to analyse the characteristics of this particular sector in detail and recommend strategies to the small business units operating in this particular sector.... Over the years, the industry has expanded its presence extensively and has become a major contributor towards the development of the world economy. Arguably, the current prospects of the hospitality and tourism industry of the world have been in an ever rising mode and are expected to continue the same way in the near future. However, it is important to note that there are several reasons, which have contributed towards the immense growth of this particular industry in the recent years. Among the several factors, the uniqueness of the industry is one vital domain, where it excels evidently. Correspondingly, it is often argued that the hospitality and the tourism industry of the world are quite unique as it possesses certain characteristics that are quite different from other forms of industry to say the least (Brotherton, 2013). The hospitality and tourism industry is one of the few industries of the world, where the services provided to the customers are treated as the ultimate prod ucts; therefore making an initiative to mitigate the gaps and differences between product management principles and the notion of services management (Education Bureau, n.d.). Thus, the products offered to the customers in this particular sector are considered as intangible and perishable. The companies therefore strive to ensure effectiveness in their performance with the help of delivering efficient services to the customers, further ensuring maximum satisfaction from them. The primary emphasis of the business, in this particular sector, is therefore to develop the quality of the services in order to ensure a sustainable presence in the increasingly competitive environment, over a longer period of time (Vasile, 2009). Another unique characteristic of the

Fed Acts to Fix Jobs Market Article Example | Topics and Well Written Essays - 500 words

Fed Acts to Fix Jobs Market - Article Example Bernanke, Chairman of the Federal Reserve, this move would urge the people to spend more in buying commodities, investments and exports. The Federal Reserve has given its commitment to this program until the job market scenario in the US improves. This move has resulted in heavy investments in the stock market, gold and other such assets and the Dow Jones average for industries reached a new high after a similar rise in 2007. However, this announcement has resulted in a price hike for basic commodities such as oil that has created unease among the people who fear an impending rise in basic essentials. Though the present program is considerably less compared to the $1.25 trillion and $600 billion bond-buying programs which were launched in 2009 and 2010 respectively, the Federal Reserve has further announced that the current program could be extended to buy agency-mortgage securities and other assets if no major improvement is seen in the job market. Though this move has been criticized as being less aggressive by academics and economists, the central bank chairman has argued that the Federal Reserve is doing its best to stimulate the economy and also the present program could be further extended if and when required. The Federal Reserve has mainly aimed its program on those who have been out of employment and are in need of economic security until they find employment. In his address to the media, Mr. Bernanke noted that the longer people are out of work the harder it is to find another job as their work experience is at stake. The central bank has also announced that it would co ntinue its Operation Twist program through which it would buy treasury bonds amounting to $45 billion every month which will be used to fund the mortgage purchases. And if the economic situation does not improve significantly it has proposed to purchase treasury bonds through money printing in addition to purchasing mortgages. In addition it also plans to keep short-term

Analyse of the book Assignment Example | Topics and Well Written Essays - 1750 words

Analyse of the book - Assignment Example The second section evaluates the arguments of the article, the third and last section assesses the significance of the article. The theme of the article under review is interactive television, abbreviated as ITV or iTV. ITV is a type of media convergence that adds data services to conventional television(Oliver & Grant, 1995). These value-added services include the delivery of content on-demand as well as newer services such as online banking and shopping. ITV illustrates that new information technologies can be integrated into older, established technologies and enterprise settings. This contrasts with those technological advancements that create economic opportunities outside established commercial arrangements. An example of the second category of technologies is the Internet. The first patent for interactive TV was registered in the USA in 1994 and commercialized the following year. iTV presents a scale of the level of interactivity that ranges from low to high through medium(Oliver & Grant, 1995). Low interactivity allows the television viewer to perform basic tasks such as increasing and reducing volume and switching between channels. Medium interactivity may enable the viewer to watch a movie on demand, but without the ability to adjust sound effects, for example. High interactivity offers the viewer the greatest degree of flexibility. An example of a high interactivity environment is a show in which the viewer of the show is invited to cast their vote to determine who the shows progresses. The provider of a program need not provide a return path in low and moderate interactivity settings. For instance, a person who downloads a movie from an online movie store can watch the movie on their personal computer once the movie is downloaded. The movie store may have provided the viewer with software they need to watch a movie, but is not involved in the actual wat ching of it. For interactivity to be said to exist, the viewer has to be in

Prove or conversely disprove the inverse square law Essay Example for Free

Prove or conversely disprove the inverse square law Essay My aim of this experiment is to prove or conversely disprove the inverse square law, which simply states that the intensity of any point source, which spreads its influence equally in all directions without a limit to its range, will decrease in intensity inversely proportional to the square of the distance. Background information Research As first proposed by Isaac Newton when proposing his universal law of gravitation it became clear to him that the intensity of gravity would decrease according to the inverse of the square of the distance. This is the heart of the inverse square, which states for any point source, which spreads its influence equally in all directions without a limit to its range, will obey the inverse square law. Quite simply the inverse square law states that for sources emitted from a point the intensity will be deduced as the inverse of the square of the distance. You double the distance you reduce the intensity by a factor of 1/4. This has applications in electric fields, light, sound, gamma radiation, and gravity. All of these are expressed in the medium of a field. To explain the properties involved in a field it is useful to use the idea of flux. When water flows form a source to a sink it is transferred at a certain rate, or flux. The flux density will be the mass of water per second crossing a unit area perpendicular to the flow. We can think of energy density in a similar way. Energy flux density is normally referred to as intensity. Field strength and energy flux density are related. The strength of a field will fall off proportionally. The idea of flux can be applied to fields in which there is no obvious evidence for anything actually being transferred, such as static electrical fields, gravitational fields and magnetic fields. The mathematics that model flux are the same whatever the field. Generally this can be summed up in a formula which states the intensity at a point on a sphere of influence will be deduced by the source strength divided by 4 times pi times the radius squared, where this is the surface area over which the initial source has spread its influence. I = S / 4? r2 This formula manifests itself in a variety of ways when put into context. When applied to gravity the formula to show the acceleration due to gravity at the surface of a body is, 4? GM = Intensity at the surface of sphere of influence. Where G is the gravitational constant, M the mass of the object, and r the distance from the centre point. By cancelling out the 4? section we are left with the more elegant formula, GM = acceleration due to gravity r2 Where acceleration due to gravity would be equivalent to the intensity of the source. As the distance is doubled, the intensity is reduced by a factor of 4. So theoretically gravity obeys the inverse square law. When applied to sound we get the formula, P = I 4? r2 Where P is the source power, I the intensity at surface of sphere, and r the distance from the source power. So again we see that as we double the distance we reduce the intensity by a factor of 4. The differce here that as sound is not of ethereal nature it is affected by its surroundings and only works without reflections, or reverberations. The behaviour of point charges in an electrostatic field will obey coulombs law, which in turn obeys the inverse square law. The formula here is, Q = E 4 0 r2 Where Q/? 0 is the source strength, E is the strength of the electrostatic field, and r is the distance. So again we see that as the distance is doubled, the intensity of the field is reduced by a factor of four.

Ferropenic Anaemias as a Problem of Public Health

Ferropenic Anaemias as a Problem of Public Health There are several levels of consideration when analysing the problem of the ferropenic anaemias. Firstly there is the overall prevalence in the population, which is quite low in the UK when compared to the developing world (see on). Secondly we need to differentiate between the physiological ferropenic anaemias such as those which occur in pregnancy, those which occur as a result of disease states such as the various forms of malabsorbtion and those which occur through neglect or malnutrition (in the widest possible sense).(Allen, L et al. 2001) The physiological anaemias are not a major public health issue as they are almost invariably screened for in the routine ante-natal clinics and when found, are generally treated on an expectant basis. Iron stores may be depleted after pregnancy and during the breast feeding period, but again, one could reasonably expect that these conditions would be detected and treated as a matter of course. (Ramakrishnan, U. 2001) The same comments generally apply, although with not quite such universal accuracy, in the malabsorbtion states. Such states are generally found as part of another (usually more clinically obvious) pathophysiological process or as part of a post-operative syndrome. (I M 2001) One would hope that, as such, they would be part of the general management of the overall condition and therefore do not pose a particular public health issue. Another area where the Public Health is a potential concern is that where the ferropenic anaemias occur as a result of malnutrition, poor diet or neglect. One way of considering these issues is to analyse the situation in circumstances where the prevalence of ferropenic anaemias is greater than in the UK (where it is comparatively unusual). (Gibson, R. S et al. 2001) In the developing world, the ferropenic anaemias are a major Public Health issue and some countries have instituted measures to directly combat them.(Yip, R. 1994) The first issue to address is to consider the notion that the commonly measured index of haemoglobin concentration is actually a good measure of iron stores. The evidence base here is quite clear that in developed countries where the level of nutrition is generally good, there is a reasonable (but not exact) correlation. In countries with less good nutritional values, there is a marked disparity between haemoglobin levels and iron levels. Haemoglobin distributions of a subset of iron deficient U.S. children (dotted line) and children who are not iron deficient (solid line). The key observation is the substantial overlap Haemoglobin distributions of Palestinian refugee children (dotted line) and U.S. children (solid line). The key observation is the relatively small overlap. (after Yip et al. 2002) Secondly we should note that as a matter of basic pathophysiology, not all anaemia is due to iron deficiency and not all iron deficiency will be reflected in anaemia. Therefore uncritical use of the haemoglobin index as a measure of the ferropenic anaemias is basically flawed. These charts suggest that the linkage between haemoglobin and serum iron is closer in developed countries than in developing ones. We can point to other indicators of iron status including transferring saturation, serum ferritin, free erythrocyte protoporphryn (FEP) or the more technologically advanced transferrin receptor levels . (Gimferrer E et al. 1997) which can be utilised to give indicators of iron levels either in a specific patient or on a population level. (Lynch, S et al. 2001). There is another consideration here and that these indicators, although probably accurate on an individual level, may not be so helpful on the population level as, particularly in the developing countries, their laboratories may not have a sufficient level of sophistication to perform the assays and also these tests are less accurate in populations where there is a high prevalence of infections One of the main areas of concern to the Public Health is that of the ferropenic anaemias in children. There is a relative period of â€Å"physiological† anaemia in the child which occurs between 6 and 18 months. The word physiological is in parenthesis because it is not strictly accurate. It is physiological insofar as this is the time when the child’s body has its highest levels of iron requirement (almost 10 times higher than in the adult in comparison to body weight) and the comparative depletion is generally rectified by dietary means once the period of high usage is over. (IM 2001). The second factor in this situation is that the typical diet of this age range tends to be low in bio available iron when compared to that of an adult. (O’Donnell, A. M et al. 1997) In the UK it is rare for a child to develop a ferropenic anaemia because those at risk (underweight and malnourished) are generally picked up by routine Health Visitor screening and also because of the better dietary quality of the average diet which is high in meat with a high iron content. Specifically designated infant food in the UK is commonly fortified with additional iron in any event. (Hall, A et al. 2001). We should not overlook that fact that breast milk has a high content of bio available iron and is a useful source of protection (although not universally effective) against the ferropenic anaemias in the young child We should note however, that in studies that have compared breast fed children, with â€Å"normal† diet children and compared them also against those with a fortified diet (defined by being primarily fed on artificial milk) there was virtually no significant incidence of ferropenic anaemias in those children who were given the fortified diet suggesting that those countries who still utilise the fortified milk system as a Public Health measure are spending their money in a cost effective way. (Walter T et al. 2001) Because of the substantial evidence base that supplementation of iron in the diet of the young child is both cost effective and demonstrably workable, (Bothwell T H et al. 1999) One should really also to consider the additional question as to whether there is a case for supplementing other micronutrients as well as iron. This is a question that is outside the strict parameters of the essay title set here so we will not consider it further except to observe that there is a substantial evidence base to support this as well. (Solomons N W et al. 1993) If we now expand the arguments to women of reproductive age, we note that the risk of developing a ferropenic anaemia during pregnancy is greater than during virtually any other stage of life. In approximate values, a pregnant woman can expect her circulating blood volume to expand by about 35% during pregnancy. She would expect to have a total pregnancy requirement of about 590 mg of elemental iron for the foetus and physiological RBC turn over. Routine prophylaxis in the UK supplies about 750 mg during a pregnancy which leaves about 160 mg for erythropoesis. Studies have suggested that the typical woman needs about 1100 mg of elemental iron throughout her pregnancy to avoid a â€Å"natural ferropenic anaemia â€Å". (Viteri F E 1999) There is considerable evidence that a pre-pregnancy ferropenic anaemia increases the risk of developing further anaemia during a first (and progressively greater in subsequent) pregnancies as it suggests that the iron stores in the body are already depleted. There is evidence to suggest that, in women in the reproductive years in the developed world, ferropenic anaemia is more likely to be associated with increased blood loss (menorrhagia or polymenorrhoea) than it is to be associated with poor diet. Lennartsson, (J et al. 1999) made a substantial study of ferropenic anaemias in women and identified a â€Å"substantial sub-set† whose menstrual loss was such that a normal diet could not keep up with their iron requirements. In the context of our essay we can state that iron deficits that are due to menstrual loss appear to have the greatest effect on women in the developing world as they tend to have diets which are already comparatively poor in both overall iron content and bioavailability. Paradoxically, women in the developed world who do develop ferropenic anaemias due to excessive blood loss, are more likely to suffer from multiple micronutrient dietary deficiencies as well, most notably zinc, copper, calcium and vitamin A, (Hall, A et al. 2001). It is also the case that in the developing world, intercurrent infections such as helminthic infestations and malaria may also result in increased levels of blood loss and therefore the underlying causes will also need to be addressed as well as simply correcting the iron deficiency. The nutritional iron requirements of the pregnant woman are typically twice that of the non-pregnant woman, who, in turn, has approximately twice the requirement of the same aged man (corrected for appropriate energy expenditure). Recent studies have shown that 50% of women in developed countries do not have sufficient iron stores for pregnancy requirements. (Kim, I et al. 1998). This fact is essentially the rationale behind the fairly routine prescription of iron tablets to pregnant women in the UK Iron requirements in relation to energy intake for infants, men, women and pregnant women. (After IM 2001) We note that different countries adopt different strategies taking account of costs and available resources. Many, including the UK and the USA, adopt a fortification strategy as a Public Health measure as not only women but men and children will also benefit. Some countries chose to adopt periodic supplementation under supervision such as in a school or the workplace. (Viteri, F. E. 1999) Many countries, including the UK, choose to fortify basic food ingredients such as wheat flour which is currently fortified to levels of 60  µg/g. Basic calculations based on an annual intake of 20 kg/yr (which is fairly low by UK standards) would suggest that this measure alone equates to 3 mg of elemental iron per day or about 25% of the recommended daily requirement. (Viteri, F.E. 1997) In terms of Public Heath costs a recent estimate suggests that it costs about 70p ($1.30) to fortify one ton of wheat flour with six micronutrients, including iron. (Lofti, M 1998). If we revert back to the 20 kg per year estimate of minimal intake, the cost is only a few pence per year ($0.025). Some sources have suggested a programme of plant development and breeding to develop strains of staples such as rice and wheat that have a intrinsically higher micronutrient content. (Gibson, R. S et al. 2001). These measures are certainly within the technological capabilities of the majority of countries and therefore make such measures a viable option. References Allen, L. Casterline-Sabel, J. (2001) Prevalence and causes of nutritional anemias. Ramakrishnan, U. eds. Nutritional Anemias 2001 : 7-22 CRC Press Boca Raton, FL Bothwell T H, Charlton R W, Cook J D, Finch C F, eds. 1999 Iron metabolism in man. Oxford, United Kingdom: Blackwell Scientific Publications, 1999 ; 21. Gibson, R. S. Hotz, C. (2001) Dietary diversification/modification strategies to enhance micronutrient content and bioavailability of diets in developing countries. Br. J. Nutr. 85 (suppl. 2) : S159-SS66. Gimferrer E, J. Ubeda, M.T. Royo, G.J. Marigà ³, N. Marco, N. Fernà ¡ndez, A. Oliver, R. Padrà ³s, and I. Gich 1997 Serum Transferrin Receptor Levels in Different Stages of Iron Deficiency Blood, Aug 1997 ; 90 : 1332 1333. Hall, A., Drake, L. Bundy, D. (2001) Public measures to control helminth infections. Ramakrishnan, U. eds. Nutritional Anemias 2001 : 215-240 CRC Press Boca Raton, FL. IM 2001 Institute of Medicine (2001) Dietary Reference Intakes. . Vitamin A, Vitamin K, Arsenic, Boron, Chromium, Copper, Iodine, Iron, Manganese, Molybdenum, Nickel, Silicon, Vanadium, Zinc 2001 National Academy of Sciences Washington, DC. . 2001 Kim, I., Hungerford, D. W., Yip, R., Kuester, S. A., Zyrkowski, C. Trowbridge, F. L. (1998) Pregnancy nutrition surveillance system—United States, 1979–1990. CDC Surveillance Summary, Morb. Mortal. Wkly. 1998 Rep. 7 : 25-41. Lennartsson, J., Bengtsson, C., Hallberg, L. Tibblin, E. (1999) Characteristics of anaemic women. The population study of women in Goteborg 1968–1969. Scand. J. Haematol. 22 : 17-24 Lofti, M. eds. 1998 Food Fortification to End Micronutrient Malnutrition—State of the Art. Micronutrient Initiative 1998 Ottawa, Canada. . Lynch, S. Green, R. (2001) Assessment of nutritional anemias. Ramakrishnan, U. eds. Nutritional Anemias 2001 : 23-42 CRC Press Boca Raton, FL. O’Donnell, A. M., Carmuega, E. S. Duran, P. (1997) Preventing iron deficiency in infants and preschool children in Argentina. Nutr. Rev. 55 : 189-194 Ramakrishnan, U. (2001) Functional consequences of nutritional anemia during pregnancy and early childhood. Ramakrishnan, U. eds. Nutritional Anemias 2001 : 43-68 CRC Press Boca Raton, FL. . Solomons N W, Mazariegos M, Brown K H, Klasing K. 1993 The underprivileged, developing country child: environmental contamination and growth failure revisited. Nutr Rev 1993 ; 51 : 327–32. Viteri, F.E. (1997) Iron supplementation for the control of iron deficiency in populations at risk. Nutr. Rev. 55 : 195-209. Viteri, F. E. (1999) Iron supplementation as a strategy for the control of iron deficiency and ferropenic anemia. Arch. Latinoam. Nutr. 49 (suppl. 2) : 15S-22S Walter, T., Olivares, M., Pizarro, F. Hertrampf, E. (2001) Fortification. Ramakrishnan, U. eds. Nutritional Anemias 2001 : 153-184 CRC Press Boca Raton, FL. . Yip, R. (1994) Iron deficiency: contemporary scientific issues and international programmatic approaches. J. Nutr. 124 : 1479S-1490S Yip R and Usha Ramakrishnan 2002 Experiences and Challenges in Developing Countries J. Nutr., Apr 2002 ; 132 : 827 830. ################################################################ 8.11.06 Word count 2,251 PDG

unforgiven and being there :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  There are four elements that I will discuss while writing this paper. These four elements will describe the hero’s plot. The two movies that I will apply these elements to are Unforgiven and Being There.   Ã‚  Ã‚  Ã‚  Ã‚  The first element that I will discuss is origin. Origin is the starting point of the movie. It is who the character is at the time you meet him. In the movie Unforgiven, the main character is a man named William Munny. When we first see William Munny, he is on a small farm with his two children. He is not very wealthy and is working in the pigpen. His wife had died a couple of years ago and he is left to take care of a farm and his two children. In the movie Being There, the main character is a man named Chance the Gardner. When the audience first meets Chance, he is sitting on his bed watching television. Chance is a mentally challenged man. A black maid named Louise comes in and tells Chance that the old man has passed away. Louise is very upset and Chance does not show any kind of emotion. This is how both characters in the two movies are introduced to the audience.   Ã‚  Ã‚  Ã‚  Ã‚  The second element, which is important, is the back story. The back story is the unseen but understood theme behind the movie. It is the meaning of the movie in a whole. William Munny’s background is introduced at the beginning of the movie. They portray him as an assassin and a die-hard cowboy. He murdered women and children and was the most feared man in Wyoming. Since then he has changed his life. After getting married to his wife he quit drinking and killing and tried to better his life.   Ã‚  Ã‚  Ã‚  Ã‚   Chance the Gardner is described as being the caretaker of the garden. He lived with and old man who owns a very large estate. They suggest that he was taken into the house at a very young age. Being the gardener, this was the only life he knew.   Ã‚  Ã‚  Ã‚  Ã‚  The third element is development. Development is the changes and challenges that the character faces. One of the challenges that William Munny faces is when a young man comes to Munny’s farm and asks Munny to join him in killing two men that sliced a prostitutes face. He says that he will give Munny five hundred dollars if he helped him kill these two men. unforgiven and being there :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  There are four elements that I will discuss while writing this paper. These four elements will describe the hero’s plot. The two movies that I will apply these elements to are Unforgiven and Being There.   Ã‚  Ã‚  Ã‚  Ã‚  The first element that I will discuss is origin. Origin is the starting point of the movie. It is who the character is at the time you meet him. In the movie Unforgiven, the main character is a man named William Munny. When we first see William Munny, he is on a small farm with his two children. He is not very wealthy and is working in the pigpen. His wife had died a couple of years ago and he is left to take care of a farm and his two children. In the movie Being There, the main character is a man named Chance the Gardner. When the audience first meets Chance, he is sitting on his bed watching television. Chance is a mentally challenged man. A black maid named Louise comes in and tells Chance that the old man has passed away. Louise is very upset and Chance does not show any kind of emotion. This is how both characters in the two movies are introduced to the audience.   Ã‚  Ã‚  Ã‚  Ã‚  The second element, which is important, is the back story. The back story is the unseen but understood theme behind the movie. It is the meaning of the movie in a whole. William Munny’s background is introduced at the beginning of the movie. They portray him as an assassin and a die-hard cowboy. He murdered women and children and was the most feared man in Wyoming. Since then he has changed his life. After getting married to his wife he quit drinking and killing and tried to better his life.   Ã‚  Ã‚  Ã‚  Ã‚   Chance the Gardner is described as being the caretaker of the garden. He lived with and old man who owns a very large estate. They suggest that he was taken into the house at a very young age. Being the gardener, this was the only life he knew.   Ã‚  Ã‚  Ã‚  Ã‚  The third element is development. Development is the changes and challenges that the character faces. One of the challenges that William Munny faces is when a young man comes to Munny’s farm and asks Munny to join him in killing two men that sliced a prostitutes face. He says that he will give Munny five hundred dollars if he helped him kill these two men.

Lil Red Riding Hoodlum:twisted Fairy Tale Essay examples -- essays res

Little Red Riding Hoodlum   Ã‚  Ã‚  Ã‚  Ã‚  There is a teenager named little red riding hoodlum. If this girl sounds familiar, you guessed it right. She was formerly known as Little Red Riding Hood, until she turned to the life of crime. Right now she is paying for the trauma the wolf caused her. She is now in Utah State Youth Rehabilitation Center. I’ll tell you the part of the story they left out at the end that made it a fairy tale.   Ã‚  Ã‚  Ã‚  Ã‚  After the woodcutter killed the wolf, the wolf’s brother was furious, so he killed the rest of Li’l Red’s family. Luckily, the woodcutter was near the house where Li’l Red and her family lived in, so he ran over with his shotgun, and, when the wolf was running away, he shot him in the back of the head. The woodcutter took Li’l Red to live with him.   Ã‚  Ã‚  Ã‚  Ã‚  A couple of years after Li’l Red’s incident, she started to show signs of traumatization. These signs that she showed were of criminal behavior. She turned rebellious and turned into a criminal. She would shoplift, commit grand auto theft, and other illegal activities. She liked to crash the cars that she had stolen. Soon, her friends started doing the same thing. Her friends looked up to her and thought she was cool for doing criminal things and not getting caught. After she turned to the life of crime, she started thinking she was a bad little chola. After a while, she started getting bored with the usual car theft or shoplif...

Ideas and Values Shape Who You Become in Society Essay

Most people strive to have a good social standing and the ideas and values they hold on to can often influence their place in society. Society dictates which ideas and values will be accepted and which will be rejected. The values that stick with us the most are usually taught to us as children and help to influence who we become. In â€Å"Girl† and â€Å"Good People†, the characters were raised to have religious values and to behave in a way that will make it easy for them to fit into their society. The main characters in these stories had their values imposed on them at a young age, and helped to shape who they’ve become and how they behave in society. Read more: Good people by David Foster Wallace  essay Religion is a cornerstone for the characters in both stories. They are taught what is acceptable in their religion, in this case Christianity, and realize certain actions could alienate them from their social groups. In â€Å"Girl†, the girl is given specific instructions on how to behave, including â€Å"don’t sing benna in Sunday school† (Kincaid, 120). She is taught that singing folk music on the Lord’s day is improper, and even though she â€Å"doesn’t sing benna on Sundays at all and never in Sunday school† (120), she is explicitly told a few times not to do it. There, it is important for her to be on her best behavior. On Sundays she is shown she must â€Å"try to walk like a lady and not the slut you are so bent on becoming† (120) because how she is perceived on Sundays can be detrimental to her public image. In â€Å"Good People† Lane A. Dean Jr and his girlfriend Sheri’s values weigh heavily on their thoughts as they consider their options when making a momentous decision. The two are very religious and â€Å"they’d prayed on it and talked it through from every different angle† (Wallace, 152). They are worried about how their society will perceive them and if they are still good people if they go through with having an abortion and never really mention the word in conversation. Even  on the phone they speak â€Å"in a kind of half code in case anybody accidentally picked up the extension† (153). Neither of them goes to a friend or even religious leaders to talk about their situation, â€Å"not Pastor Steve or the prayer partners at campus ministries, not his UPS friends or the spiritual counselling available through his parents’ old church† (152) because they are ashamed. Specifically, Lane feels â€Å"like he knew now why it was a true sin and not just a leftover rule from past society† (152). In â€Å"Girl† and â€Å"Good People†, the main character’s religious values have an affect on who they are in society, a good person or someone â€Å"who gets to touch the bread† (Kincaid, 121). Even though Lane Dean and Sheri had made the appointment, they were still uncertain of their decision. Lane knew he couldn’t make up his girlfriend’s mind because â€Å"he knew if he was the salesman of it and forced it upon her that was awful and wrong† (Wallace, 152) and he knows it isn’t his place to make a decision for her. However, he wishes he could know what Sheri is thinking and â€Å"get her to open up and say enough back that he could see her and read her heart and know what to say to get her to go through with it† (152). Sheri knows Lane Dean is a good person, and that he respects her enough to know he cannot force her to side with him, but he still wishes he could persuade her to have the abortion. Ultimately, it is Sheri’s decision to have the abortion, or cancel the appointment. Similarly, included in the long list of instructions in â€Å"Girl† is â€Å"how to make a good medicine to throw away a child before it even becomes a child (Kincaid, 120), so the girl can decide for herself whether or not to have an abortion. Beside how to make medicine, the girl is taught other gender specific lessons that include cooking, sewing, laundry, and grocery shopping. She needs to learn how to sew in order to hem a dress â€Å"so to prevent yourself from looking like the slut I know you are so bent on becoming† (120) and looking indecent in public. All of these instructions are aimed to make it easier for the girl to find a husband by teaching her â€Å"how you set a table for dinner with an important guest†¦ how to behave in the presence of men who don’t know you very well† (120). Understanding of gender roles and how to behave around men, or be a wife, are important lessons for the girl to learn in order to survive in her society. Class affiliation plays a role in the upbringing of the girl. She is instructed to â€Å"wash the white clothes†¦ and put them on the stone heap†(119) and â€Å"when buying cotton to make yourself a nice blouse, be sure that it doesn’t have gum on it†(119-120) because it doesn’t matter which social class she belongs to, she still needs to have clean, well-made clothes. Sewing is a useful skill for her, because she cannot afford clothes that are already made, or even premade fabric. Harsh words and phrases that are repeated throughout the story such as â€Å"slut† and â€Å"wharf-rat boy† accentuate the point that there is a certain way for her to behave in society and that if she acts like a slut or associates with wharf-rat boys, people will view her as being lower than them. Unlike the girl, Lane A. Dean Jr seems to belong to the upper middle class based on his name, and the fact that he attends junior college while living at home with his parents. He was named after his father, and perhaps this close affiliation with the patriarch of his family makes him apprehensive of confiding in his parents about his situation. He is close with his mother as well, and she thinks Sheri is â€Å"good people†¦she made this evident in little ways† (150). Lane is worried their decision and their sins mean they will no longer be viewed as good people to the people in their upper class society and knows Sheri â€Å"can neither [have an abortion] today nor carry a child alone and shame her family† (155). Trying to fit in to society, whether upper or lower class can be an arduous task with many lessons to learn and roles to play. Knowing your place and where you fit in determines your success. The ideas and values imprinted on youth to build character and deter bad behavior allow them to conform to society. Works Cited Mays, Kelly J. ed. _The Norton Introduction to Literature._ Portable 11th ed. New York: Norton, 2013. Print. Kincaid, Jamaica. â€Å"Girl.† Mays 119. Print. Wallace, David Foster. â€Å"Good People.† Mays 149. Print.

Accountancy 2258

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Ethics of Sex Education in Public Schools Essay

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Promotional media ecologies Essay Example | Topics and Well Written Essays - 2000 words

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Organizational change Management Essay Example | Topics and Well Written Essays - 3000 words

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What Is Community in Of Mice and Men Essay Example for Free

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Impact of Marketing Mix on Customer Buying Decision

Impact of Marketing Mix on Customer Buying Decision Impact of Marketing Mix on Customer Buying Decision of Luxury Housing Industry in UKChapter 01 01. Introduction (Research proposal) 01.1 Industry background of the study 01.1.1 Industrial review Property development industry can be classified into several sectors, the largest being middle income land and property market which is increasingly being dominated by property developers selling ready build houses and plot of land. This sector is largely depended on the domestic economy and the housing loans market, which is driven by prevailing rate of interest. The demand for houses, condominiums, commercial property and office space, leisure property segments is also a significant contributor to the property market luxury segment generates lucrative profits. 1.1.2 International overview International property development industry; especially luxury housing industry shows same industry conditions worldwide. The Luxury Home Council (Authority for world luxury houses based in USA) has presented lot of findings on this industry with their primary collected information. Their findings are very interesting and show some cross functional relationships towards the industry and customer behavior and trends. Professionals in the real estate industry says luxury homes are more optimistic industry and majority (around 55%) is willing to get growth in the industry. These predictions based on the trends will appear in next twelve months. Based on the Forbes magazine (USA) shown better world growth of 25% in the year 2006. This trend really affected to the luxury housing industry worldwide. But existing recession conditions shows pure hit to the luxury housing industry. People try to fulfill their basic requirements. As per the survey conducted by American Affluence research center shows richest 10% will invest in real estate industry. Survey realized that portion 49% for new constructions and 11% for pre own home market. Balance invests in land sales market. 1.1.3 Market trends in the UK Based on the UK government, housing and planning statistics there are many trends find around 22 million in year 2007 contributed for the dwellings. From this market in the England 82% are bungalows, but in the London around 43% dwellings are flats. There are some secondary information released in the year 2008 and showing many rational findings. 68% are living in their own houses. Around 18% people are social tenant and private renters are around 14%. (Source:http://www.communities.gov.uk/publications/corporate/statistics/housingplanningstatistics2009) The global economic crisis has adversely affected the UK property market In the wake of the collapse of the sub-prime mortgage market in the United States, the global financial system has changed significantly. Long-established UK financial organizations have had to change their working practices with particular focus on management and containment of further lending and exposure to higher risk activities such as property investment. As a result the UK Construction industry has suffered The UK Construction industry has been hit particularly hard as the rate of investment into property-based activity slows significantly. The appetite for new private development has reduced dramatically as the economic crisis affects the financial performance of businesses. Equally the UK banks, which are already heavily exposed to property investment, are reluctant to fund new projects. There are also significant concerns that the UK Governments spending plans for large scale public projects will be cut to help balance the books. Falling workloads are changing market behavior UK Construction workloads are currently falling at a rate faster than any time since the late 1980s. As workloads fall customers are clearly taking advantage of increased competition amongst contractors and driving prices down accordingly. Contractors margins are reducing and businesses face a fight for survival. The competitive arena is changing as contractors seek new work As the market place changes and reliable opportunities in familiar sectors dwindle, contractors are widening their interest in projects previously outside of their regular scope and size. This is changing the nature of the competitive arena and is forcing firms to re-consider their approach to marketing strategies and their existing customers. Long-term strategies must be adopted by contractors Forward predictions indicate that the downturn in workload has years, not months, to run. As such, contractors have to develop new strategies to develop their markets and protect existing customer relationships or history tells us that they may not survive. 1.1.4 Segmentation according to UK context All Taxpayers Top 10% to 1% (adults) Top 1 % to 0.1% (adults) Top 0.1 % (or the very, very rich) Number 29.5 Million 4.21 Million 421,000 42,000 Entry level for group  £5,093  £35,345  £99,727  £351,137 Mean Value for group  £24,769  £49,960  £155,832  £780,043 Average Income tax paid  £4,415  £10,550  £49,477  £274,482 Percentage of personal income tax revenue 27.6% 8.6% 4.2% (Source: http://en.wikipedia.org/wiki/Income_in_the_United_Kingdom 08/12/2009) Worth of each segment can range as follows, (lower income earners not create value to the luxury housing industry.) Source: Introduced by the researcher 1.2 Research Problem Even though number of players trying to capture or maintain, UK Luxury Housing industry has very limited opportunity of the total market. Because of niche situation it is difficult to find potential customers to sell premium houses for GBP millions. Industry rivalry has doubled this limited prospect. Because of stagnant conditions, many companies cant sell their luxury hoses and making losses due to loan interests construction cost increases. Customers will take time, check other options and need total solution for their requirement with strong confident. To build customer confident should focus on customer decision making and buying behaviour. Thereafter developers can provide perfect solutions for customers requisitions. United Kingdom context based on the http://www.emeraldinsight.com/Insight/ there are lot of possibilities can arise. Developers brand positioning promises should be supported by the quality of houses, attributes, customer service, staff responsiveness, technical services, engineering, architecture, after sales, inter departmental relationships etc. All these divisions have to set the highest standards in order to deliver what they promise. The number of customer dissatisfaction is on the increase. Sometimes the customer- developer conflict has intensified with a large number of customers unhappy with many issues such as quality of the houses, legal issues, product faultiness, after sales service, etc. The number of competitors tying to position themselves at the level of existing market leaders. A large number of luxury housing projects are being launched in London suburbs which signifies the rising competition in the niche property market. There is no truthful information based on Accurate Market research is essential for decision making implementation of the correct management process. Dont have proper understanding about market trends, opportunities and further developments in the industry. Especially house features are expecting by customers, suitable and matching price, location and place, effective promotional methods. 1.3 Research Objectives Key Objective To identify that what extent Marketing Mix impact on Customer Buying Decision of Luxury housing industry in UK. Through the research want to identify that what are the forfeiting factors will affect to the consumer buying behaviour and how major marketing elements / marketing mix affect to the buying decision making process. Will discuss major 4 elements and extended mix to gain clear understanding about Therefore, through this research will identify the â€Å"impact of marketing mix on customer behavior of Luxury housing industry.† Specific Objectives * To measure the impact on product on consumer buying behavior of Luxury housing industry. * Ensure the impact on price. * Understand the impact on location. * Quantify the impact on promotional methods. * To measure the impact on extended marketing mix (People, Process, and Physical Evidence). 1.4 Research Questions What extent Marketing Mix impact on Customer Buying Decision of Luxury housing industry in the United Kingdom? How product features (luxury house) impact on buying decision? How house design, plinth area architectural design specifications influence? How fittings, using materials additional features engineering solutions on house will impact? How Brand image impact? To what extent impact additional services (total solution package)? How impact price factor to customer buying decision? How selling price, land value, construction cost persuade? How legal stamp fee, bank loans, special discounts for cash payments, interests on delay payments convince? How payment structure encourage? How other costs involve? How location influence to buying decision? How convenience, easy access, security force? How neighborhood, community number of houses change the decision? How area recognition, name of the district, provincial council or urban council concern? How view, higher elevation, nature beauty concern? How promotional methods communication influence to buying decision? How promotional method, media selection media schedule success? How selling and marketing strategies should use? How advertising, personnel selling, direct marketing, public relation, word of mouth, sales promotions effective? How use internet promotions, event organizing and foreign promotions effectively? How extended marketing mix (People, Process, and Physical Evidence) influence to buying decision? People How sales and marketing staff, architectures, engineers, supervisors, maintenance team members, labours involve? Process How time period to build the house, bank loan arrangement, payment arrangement, realize customer requirement, legal framework, after sales service cause? Physical Evidence How company image, dress code of officers, traveling method (vehicle), equipments (laptop, etc), office location and layout, stationeries, language affect to first impression? 1.5 Theoretical Background 1.5.1 Marketing Mix Jerome McCarthy has suggested the 4Ps via major tools as product, price, place and promotions as the marketing mix. But in recent practices has introduced another basic three parts as people, proceed and physical evidence. Through controlling major four variables can any organization to achieve their objectives. These variables are currently practicing with modern trends. After McCarthys introduction Bernard Booms and Mary Bitner built an extended theory model and modernized the marketing mix and named as 7Ps. (Booms,B. and Bitner, M. 1981). * Product Philip Kotler (1988) suggest that three distinct elements should be considered as the products attributes, its benefits, and the nature of the support service. * Price More important element for some industries is the price potentially the most controllable and flexible element of the marketing mix. Price is also in many cases one of the most important elements and, together with the product as a key component of an organizations marketing strategy. (Source: D. Mercer, ‘Marketing (Blackwell, 1996) * Place / Location Neil H.Bordens clarifying the Marketing Mix is named the distribution as Place. There are lot of definitions as channel, intermediary methods, distribution and etc to the same task. The majour task is delivering goods from the manufacturer to the final end user. * Promotion Marketing mix has its own identical ‘promotions mix. The basic elements of the promotion mix are advertising, sales promotion, direct marketing, public relations and personal selling. The final outcome is determined as how to handle these tools. * People According to the Kotler, People are the most important element of any service or experience. Services are produced and consumed at same time. Services are combined with individuals who deliver the services and according to the personality, experience and personal qualities of the service provider the quality of services are altered. * Process this is another important element of the extended marketing mix. The process is determining the efficiency. Emending automated systems can increase the efficiency of processes. There are a number of perceptions of pro buying process or luxury housing. * Physical evidence this is the tangible aspect of the service. As services are intangible, people rely on tangible items to build their perception on services. In the case of luxury houses, the tangible aspect and appearance of houses play a mojor role in building customer perception. 1.5.2 Consumer behavior According to the Belch and Belch consumer behavior is â€Å" The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires† To understand consumer behavior we need to examine how an individual interact with the marketing mix elements. According to Cohen (1991), the 4Ps should be adapted according to the psychology needs of each individual. The Psychological requirements are based on consumers own culture, attitude, learning and experience. Based on these values consumers decide whether or not to purchase. If the product or service match with their own values consumers decide to buy it. 1.6 Research Methodology Research has given priority to primary data to take impartial result through the study. Both of qualitative and quantitative techniques have being used to collect primary data from the target audience. Also has being used effective secondary sources to develop the research and to have a sophisticated output (Broadly discussed under the research methodology part). There are few methods has being applied by the researcher to get perfect solution. Survey method, interview method, internal data collections of property developers published secondary data has used as data collection method. 1.6.1 Survey Method Given the priority and research analysis based on the collected data through the survey. Questioner focused on customers who already bought luxury house. 1.6.2 Interview Method Researcher not given more priority to this method, but has added more findings through industry expert ideas. 1.6.3 Published Secondary data Internet, Industry Magazines, Government Institutions, News paper articles added more findings to the research. 1.6.4 Internal data of Property Developers Internal data collections as existing customer researches, competitor analysis, marketing and communication plans and other important and relevant data captured. 1.7 Limitations of the Study Sample size not enough For 100% accurate conclusion should cover 50% of the total market. Because of difficulties to find particular target market researcher have selected small sample size. (Limited number of people can afford for luxury house and they having busy scheduled life pattern). Limited secondary data there are no more information on luxury housing industry. Also cant find updated records through any government institute related to the housing industry and having only outdated records. Also researcher has concerned only the London and suburbs, but in some others cities other suburb areas should include to island wide result. For convenience has selected grater London and suburbs and it is difficult to based on these data to get overall picture. Didntt put more weight on other macro factors as governmental influences as regulations, legal issues economic changes. Political stability, foreign forces, employments and wages, etc. Not consider other luxury alternative can invest or spend. Through comprehensive research should pay attention on alternatives. Chapter 02 02. Literature Review 2.1 Theoretical background of Marketing Mix Meaning of the Marketing Mix The meaning of the Marketing Mix is a mixture of core factors which affecting to marketing strategies as well as consumer purchasing decision. Basic marketing mix comprises four elements as product, price, place promotion. When provide a service it should be an extended mix with people, process and physical evidence. According to McCarthy. J marketers should work with all marketing mix variables. Also he described that even change all variables it is difficult to change the product and distribution channel. Kotler, P. K. (2005). What is Marketing Mix. In P. K. Kotler, Marketing Management. Prentice Hall. Product Kotler (1988) suggest that three distinct elements need to be considered; the products attributes, its benefits, and the nature of the support service. * Product attributes are associated with the core product and include such elements as features, styling, quality, brand name, packaging, and size and color variants. * Product benefits are the elements that consumer perceive as meeting their needs. This is some time refers to as the â€Å"bundle of potential satisfactions† that the product represents. * The marketing support services comprise of all the elements that the organization provides in addition to the basic product. These typically include delivery, installation, guaranties, after sales service and reputation. (Source: Strategic Marketing Management by Richard M.S. Wilson Colin Gilligan) (Source: researcher developed based on www.wikipedia.org , 15/01/2010) Core Product this is the basic output of the product. Even you cannot touch it crates the vale to the entire product. The house example, the benefit is shelter, place to live with basic facilities. Actual product This is the tangible product of the output / physical product. As an example, it is the house with modern featured, quality construction, serenity appeal etc. Augmented Product This is the value additions can add to the particular product. Most of the time augmented value use to delight the customer. Structural warranty, customer support service from maintenance team, after sales service etc can show as examples. Price For many industries price is the potentially the most controllable and flexible element of the marketing mix. It is also in many cases one of the most important elements and, together with the product, a key component of an organizations marketing strategy. When buying a luxury house will consider selling price, easy payment structure, discount and other cost as legal stamp fee. Mercer, D. (1996). Pricing. In D. Mercer, ‘Marketing . Blackwell. Premium Price Premium pricing strategy is the best and normal payment method which is applicable to the luxury housing strategy. Location Channel of distribution comprises a set of organizations which perform all of the activities utilized to make difference in the process up to the consumption. (Bucklin Theory of Distribution method Structure, 1966). Neil H.Bordens has introduced location factor as more important variable in the Marketing Mix. Location is most crucial factor in luxury housing industry. Because of easy access, neighborhood, serenity, reputation of the area will consider according to the above facts. Promotion Another step of the 4Ps is promotion. This consists all of the tools available to the marketer for marketing communication. As with Neil H.Bordens marketing mix, effective marketing communications has its own promotions mix. Think of it like a cake mix, the fundamental ingredients are always the same. However if you vary the sum of one of the ingredients, the final outcome is different. It is the similar with promotions. The functions of the promotions mix are integrated to form a coherent campaign. * Advertising is a paid for effective communication. It is used to develop attitudes, add awareness, and transmit information in order to gain a response from the particular market. There are many advertising media as newspapers (local, national, free, trade), trade magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides) * Personal Selling is an effective way to control personal customer relationships. The sales person acts on behalf of the organization. They tend to be well experienced in the approaches and techniques of personal selling. However sales people are too expensive and should only be used where there is a decent return on investment. For example salesmen are generally used to sell cars or home improvements where the margin is high * Sales promotion this tends to be thought of as being all promotions vary from advertising, personal selling, and public relations. As an example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions or free accessories (such as free blades for a new razor), introductory offers (such as when buy digital TV and get free installation), and so on. All sales promotion should be carefully cost and compared with the next best alternative * Public Relation This is defined as the deliberate, planned and sustained effort to be established and maintain mutual understanding between an organization as well as its publics (Institute of Public Relations). It is relatively cheaper, but certainly not cheap. Successful strategies tend to be long run and plan for all eventualities. * Direct mail Thi is very highly focused upon targeting consumers based upon a database. As with all marketing, the potential consumer is named based upon a series of attributes and similarities. Creative agencies are working with marketers to design a highly focused communication in the form of a mailing. The mail is sent out to the relevant consumers and responses are carefully monitored. For example, if you are marketing medical text books, you would be used a database of doctors surgeries as the basis of your mail shot. * Trade fair Exhibitions Such methods are very good for making new contacts and renewing old ones. Companies will individually sell much at such events. The purpose is to develop awareness and to encourage trial. They offer the opportunity for companies to meet with both the business and the consumer. Expo has recently finished in Germany with the next one planned for Japan, despite a recent decline in interest in such events. * Sponsorship this is where an organization pays to be associated with a relevant event, cause or image. Companies will sponsor to sports events such as the Olympics or Formula One. The attributes of the all event are then associated with the sponsoring organization. Gilligan, R. M. (1995). Strategic Marketing Management. In R. M. Gilligan, Strategic Marketing Management. Business Economics People People are the more important element of any service or experience. Services tend to be produced and consumed at the same time, and aspects of the customer experience are options to meet the individual needs of the person consuming it. Most of us can think of a condition where the personal service offered by individuals has made or tainted a tour, vacation or restaurant food. Remember, people buy from people that they more like, so the attitude, skills and appearance of all staff need to be first class. Here are some ways in ways of people add value to an experience, as part of the marketing mix training, personal selling and customer service. Eg: Marketing staff, architect, engineers and financial officers will participate to buying process of luxury housing. Process Process is another constituent of the extended marketing mix, or 7Ps.There are a of perceptions of the concept of process within the big business and marketing literature. Some see processes as a means to attain an outcome, for example to achieve 30% market share company equipment a marketing planning process. One more view is that marketing has a number of procedures that integrate together to create an in general marketing process Physical Evidence This is the material fraction of a service. Strictly speaking there are no corporeal attributes to a service, so a customer tends to rely on fabric cues. There are many examples of physical evidence, including Packaging, Internet/web pages, Paperwork (such as invoices, tickets and dispatch notes), Brochures, Furnishings, Signage (such as those on aircraft and vehicles), Uniforms, Business cards, The building itself (such as prestigious offices or scenic headquarters) and etc. www.marketingteacher.com. (2010, January 12). lesson_marketing_mix. Retrieved from www.marketingteacher.com: http://www.marketingteacher.com/Lessons/lesson_marketing_mix.htm 2.2 Theoretical background of the Consumer behavior Consumer behavior is the findings of how people buy, what they buy, when they buy and why they buy. It blends factors from psychology, sociology, psychology, anthropology and economics. It attempts to realize the buyer decision making process, both individually and in groups. It examines characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an effort to understand peoples wants. It also tries to assess affect on the consumer from groups such as family, friends, reference groups, and society in general. Belch and Belch defined consumer behavior as â€Å"The process and activities people work in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to make their needs and desires†. Consumer decision making process Consumer decision making process is the best as well as crucial factor to change and influence to the buying decision. Number of philosophers had been introduced their own idea about the buying decision process. But all of them accepted the normal buying decision process. Consumer decision making process can shows as following model. With few changes in this model can apply in to luxury house buying decision process. Wikipedia-encyclopedia explains consumer decision making process according to number of researches and consumer behavior books. This common process can identify in each buying decision (consumer). In organizational buying behavior will be change the process with few rational approaches). In luxury housing industry also can apply normal buying process. But customers will be more rational than other buying products as FMCG or low valued product or service. Standard buying process will explain that to what extent it will affecting to the buying decision making. Stage Brief description Problem Recognition The consumer perceives a need and normally motivated to solve the problem. Information Search The consumer searches for data required to make a purchase decision Perception Alternative Evaluation The consumer comparing various brands and products Attitude formation Purchase Decision The consumer decides which brand should purchase Integration Post-purchase Evaluation The consumer is evaluates their purchase decision Learning Howard, J. S. (1968). Theory of Buyer Behavior. In J. S. Source: Howard, Theory of Buyer Behavior. J. Wiley Sons, New York, NY. * Problem recognition Problem recognition shows when there is a difference between ones desired state and ones actual state. Consumers are form to address this discrepancy and therefore they commence the buying process. Sources of problem recognition exists: o An item is out of the stock o Dissatisfaction with a existing product or service o Consumer needs wants o Related products purchases o Marketer-induced o New products The relevant internal psychological activity that is associated with problem identification is motivation. A motive is a element that compels action. Belch and Belch (2007) give an explanation of motivation based on Maslows hierarchy of needs Freuds psychoanalytic theory. * Information Search Once the consumer has realized a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) introduced that consumers undertake both an internal (memory) and an external search. Sources of datainclude: o Personal sources o Commercial sources o Public sources o Personal experience The correct internal psychological process that is associated with information search is perception. Perception is recognized as the process by which an individual receives, selects, organizes, and interprets information to develop a meaningful picture of the world The selective perception process step Description Selective exposure consumers choose which promotional messages they will expose themselves to. Selective action consumers select which promotional messages they will put attention to Selective comprehension consumer communicate messages in line with their beliefs, attitudes, motives and experiences Selective retention clients remember messages that are more meaningful or important to them * Alternative Evaluation At this time the consumer compares the existing brands and products that are in their evoked set. How can the marketing organization develop the likelihood that their brand is part of the consumers evoked (consideration) set? Consumers find alternatives in terms of the functional and psychological benefits that they offer. The marketing organization should understand what benefits consumers are seeking and therefore which attributes are most significant in terms of making a decision. The relevant internal psychological process that is merged with the alternative evaluation step is attitude formation. Note that attitudes are learned predispositions in an object. Attitudes comprise both inner cognitive and affective elements that is both what you think and how you feel the something. The multi-attribute attitude model shows how consumers evaluate alternatives on a range of attributes. Belch and Belch (2007) identify a number of ways that can be used to influence the process (attitude change strategies). * Purchase Decision Once the alternatives have been analyzed, the consumer is ready to make a purchase decision. Sometimes purchase intention does not show in an actual purchase. The marketing organization must give the consumer to act on their purchase intention. The provision of credit or payment terms may motivate purchase, or a sales promotion such as the opportunity to get a premium or enter a competition may provide an incentive to buy now. The relevant internal psychological process that is goes with purchase decision is integration. * Post Purchase Evaluation Once the consumer has bought and used the product, they will eva