3 Speech Evaluation Essay Example | Topics and Well Written Essays - 500 words

3 Speech Evaluation - Essay Example The failure to include statistics on other brands gives the impression that the problem may not be endemic after all, because only one chain appears to be responsible for the problem; avoiding that store, you avoid the problem, which I believe is not what the speaker intended. The display of money (a hundred dollars) is a good visual ploy to bring the point home about savings. The speaker also employed sufficient research, although the point about monitoring one’s fast food consumption was not sufficiently made. The closing, â€Å"I’m going to go grab my Big Mac,† was likely an attempt at humor, but it contradicts rather than reinforces the message. All in all, the speaker appears at ease, despite a few nervous pauses to glance at his notes, and in general maintained eye contact with his audience. His face was animated and shows he was connecting with his audience. His tone could have been more lively, but it was not monotonous and is on the whole satisfactory. O verall, the speech was entertaining, slightly humorous, and relatively informative. The opening was a first-person narrative of what turned out to be a Labrador pleading for its life, so it was compelling enough to capture audience attention, and the speaker effectively brings the focus squarely to the welfare of the animals. His research on the law and practice concerning animal experimentation is likewise forceful as it is informative, as it emphasized the gruesome aspects of the use of animals in scientific and medical research and personifies their pain in human terms. What it lacks, however, is balance. The speaker asks the audience to suspend their moral judgment, but at the same time presents information that directly appeals to this moral judgment. To be more objective, the speaker should also have presented alternatives to animal testing, as obviously products and

Lee Valley Segmentation Essay Example for Free

Lee Valley Segmentation Essay Background Lee Valley——a family-owned business which has been providing customers of woodworking and gardening tools since 1978.Their reputation is based on three principles: 1. Customer satisfaction: Any product may be returned within 3 months and no cost to the customer (for shipments within North America, they will refund your return parcel post costs). 2. Integrity: Product descriptions are matched with the product——even if the product is roughly made, they will give you accurate descriptions. 3. Treat the customer like a friend. â€Å"About one third of their total sales volume is in products of their own design. The vast majority of these are Veritas ® brand products made by Veritas Tools Inc., their manufacturing arm. They have a research and development team of 11 people and 130 more in manufacturing. And, to reinforce the part about listening to customers, they have a number of customers earning royalties on products that they manufacture based on designs received from them† (Lee Valley). Objective Both woodworking and gardening must have a 2.5% increase in total sales in the next fiscal year. To achieve this goal, management has allocated a budget of $500,000—exclusive of the cost of printing and mailing the catalogues. This budget is intended to fund the prospecting activities of both product lines. Current Situation Analysis Since Lee Valley launched its e-Commerce site in 2000, internet sales have been an increasing percentage of total sales. When launched, the sitegenerated about 20% of total sales, with phone sales being 70% and sales from mail at 10%.By 2010, Internet sales have reached 70% of total sales, which phone sales at 25% and mail at 5%. [pic]Fig. 1. Percentage of total orders generated by e-commerce from Lee Valley Tools Ltd. [pic] Fig. 2. Percentage of total orders generated by e-commerce from Lee Valley Tools Ltd. According to the pie charts illustrate above, Internet sales have already dominated the total sales of Lee Valley since its e-Commerce site launched in 2000.About 70% of the total customers obtain their products online in 2010 which means that new market segmentation and promotion which focus on online shopping must be generated to accommodate the needs of existing customers as well as new customers. Customer Segmentation——who the firm will serve Geographic Variables In views of the database surveyed by Euromonitor International in 2012, Home and Garden reveals emerging markets and are growing in popularity, developed countries remain, by far, the highest spenders on gardening products. Higher levels of urbanization and incomes, combined with greater access to a wider range of goods and services in cities, are key factors underpinning demand. -All countries with per household expenditure higher than US$1,000 have more than three quarters of their population. -Economic growth and urbanization are the main forces behind the growth in home and garden in developing countries. Demographic Variables According to the Gardening Market Research, the most popular lawn and garden activities included lawn care (48% of households), growing indoor houseplants (31% of households), flower gardening (30% of households), and landscaping (27% of households). The customer profile indicated from Lee Valley shows that the average gardening buyer characteristics are as follows: -Age: average 47 -Gender: 65% female -Income: average household income $72,017 -Education: 60% have a college education -68% are married -82% are homeowners Psychographic Variables In general, gardening enthusiasts also have their distinguishing lifestyles and personality traits, such as: -Environmental friendly -Family-oriented -Seeking freedom and relaxation -Living a simple and peaceful life -Retired, enjoy DIY and private time -Focus on landscaping Behavioral Variables 1. User status Regular users are those who have their regular schedule for purchase in gardening, most of whom have their own projects. Potential users are people who are intending to access to the market but still with different reasons of hesitation or lacking of stimulation. Ex-users are those who used to purchase gardening tools in the past or 2. Intensity of use In the â€Å"Pareto’s Law†, 20% of the customers are heavy users but the remaining 80% are only light users. That indicates companies should emphasis on the most valuable group of customers who are come from the 20%.It dosen’t mean the rest parts are non-essential. Frenquency of order in terms of the climate where the customers live as well as the purpose of purchase. 3. Innovativeness Since 2000, there has been a double-digit growth in the e-commerce sector; statistics have shown that more than 80% of regular online shoppers have used Internet to purchase products or services, while 50% of the online population recorded to have shopped online more than once. According to statistics from Invesp Blog, shoppers by age group is as follows: 18-30 years (54%), 31-44 years (68%), 45-54 years (64%), 55-65 years (68%), 66 years and up (48%). Teens and the young generation find entertainment and social networks online, whereas older generations use the internet as a tool for research, shopping and banking. According to statistics researched in 2009, Generation X (internet users ages 33-44) continues to lead in online shopping. Fully 80% of Generation X internet users buy products online, compared to teenage online users between ages of 18-32, the next runner-up, which constitute 71% of online shopping total. However, there is a decline of internet shopping between the ages 64-72, accounting to 56%, and 47% of online users between the age 73 and older. Global E-commerce sales are growing by more than 19% a year and will be of almost $1.4 trillion by 2015. Lee Valley has a large numbers of customers (70%) ordering online, which illustrates that customers with these certain characteristics are the key part of gardening market. Most people between 35 and 55 years have their own house and garden, 68% of them are married and they are more willing to live a high quality of life with their families. They prefer to online shopping because it is more convenient and can save most of their time as well as money. As far as I am concerned, I suggest Lee Valley to build up collaborative relationships with multinational internet corporations like eBay to extend their market size. At the same time, cut the budget on printing the catalogues and put it to social media so as to attract more new customers. Meanwhile, loyalty program to exiting customers is also indispensable. For instance, gathering different suggestions from loyalty customers and meet their special demands will not only increase the order frequency but also improve the customer satisfaction. Works Cited Datagraphics, Home and Garden. â€Å"Urban Countries Spend the Most in Home and Garden.† Euromonitor International. N.d. Web. 21 Sept. 2012. Khalid. â€Å"How Big is E-commerce Industry.† invesp Blog. Web. 21 Sept. 2012. Lee Valley. â€Å"About Us.† Lee Valley Veritas. N.d. Web. 21 Sept. 2012. National Gardening Association. â€Å"Garden Market Research.† National Gardening Association. N.d. Web. 21 Sept. 2012. Pew Research Center. â€Å"Generations Online in 2009.† PewResearchCenter Publications. Pew Research Center, 2009. Web. 21 Sept. 2012.

Plato :: essays research papers

As a psyche in the ancient Greek cosmos, I have become aware of the logos of the cosmos. The cosmos becomes knowable to me through the virtues of truth, goodness, and beauty. Logos is Greek for measure and cosmos, a Greek word, can be translated as meaning totality. When I encounter the Greeks, they claim that there are three elements to cosmos. The first factor is anthrapoi which is Greek for human-like. The word anthrapoi resembles the English word, anthropology, which is the study of human life. The second element is polis, which is Greek for the political city. The final element is the psyche, which in Greek means the soul or the mind. The psyche enables thinking. According to the Greeks, there is no separation; there is only unification between mind and thoughts, which is the psyche part of things in the world. One Greek philosopher, Parmenides posits that to think is the same as to be and that knowledge is certainty. Like Descartes, Parmendies believes that to know is to know with certainty. However, Descartes’ method of attaining knowledge is through doubt, whereas Parmendies’ manner is through identifying with the circumstance. One can associate Parmendies’ definition of knowledge as being eternal, unchanging, single, and homogeneous. Parmendies lays out the two requirements for achieving knowledge both which involve the psyche. The first requirement is that one cannot be completely certain of knowledge obtained through the senses because the things that one senses are constantly changing. Moreover, the idea that the senses are in a states of flux concurs with his notion of knowledge is unchangeable. His second necessity is that since senses give relativism then sense perception will always be changing. Parmendies also claims that the only world that truly exists is the world that occurs. Present in his theories are two realms, the Realm of Nous (Greek), which can be translated into English as reality or knowledge and the Realm of Soma which is Greek for appearances. Characteristics existent in the Realm of Reality are changeless, immutable, individual, homogeneous, and singular. On the contrary, in the Realm of Appearance are factors that are plural, heterogeneous, and changeable. When Parmendies exists and is in being, he is in the Realm of Reality, also referred to as the Realm of Knowledge. In addition, the only thing he is certain of is in his mind or psyche. Therefore, Parmendies definition is only applied in the Realm of the Mind.

Essay --

Denmark: Co-ordination & Co-operation The performance of Denmark's labour market over the last decade is one to be proud of. Not only has there been strong economic growth, but the fruits of that growth appear to have been equally distributed, with high levels of employment, rising incomes and very low levels of inequality. It is one European country that cannot be accused of being sclerotic. Its labour force is well trained, its jobs market very flexible and it has one of the highest participation rates in Europe. The Danish have right to be proud of their system. Denmark has a long tradition of social dialogue and consensus building through tripartite arrangements and it was this culture of dialogue and agreement, aided by the resources of the welfare state, which enabled it to regulate efficiently. 12. This culture of communication and collaboration also highlights an effective labour and inter-firm cooperative structure, which play an important role in making Denmark a prosperous high-wage, high-productivity economy. Therefore, the ‘Danish model’ of IR challenges the neo-liberal opinion on the inefficiency of trade unions and heavy systems of collective bargaining. The current Danish wage-bargaining system comes from the ‘September Compromise’ of 1899 where an agreement was reached between the employers association Dansk Arbejdsgiverforening (DA) and the trade union Landsorganisationen i Danmark(LO) following months of dispute. This compromise put in place voluntarist systems for negotiating centralised collective bargaining arrangements. Gradually, a complete system of bargaining norms developed and bodies for conflict resolution were established by the state. The arrangements solidified in 1899 form the foundation of the... ...6 and EA's. Therefore, the substantial array of vertical and horizontal coordination devices provide a range of agreements required for a high-wage, high-skill, and high-productivity economy. In conclusion, the Danish model shows that deregulation and neo-liberalist thinking are not essential parts of a formidable competitive strategy for small open economies. Instead, it shows the rewards that social dialogue and consensus building can provide when adapting to various economic factors. It also highlight the benefits coordinated operations bring in achieving conditions fundamental for developing a high-wage, high-productivity economy. While the issues of social dialogue and coordination structures have been answered separately, they are in fact closely related, with the success of these mechanisms significantly improved by the quality of the social relationships.

Gender Bias

A large amount of early research has been conducted on the biological differences between males and females; however, focus has shifted to environmental and social factors that may influence the gender gap in STEM subjects. The Eccles et al. Value Model, developed in 1983, considers motivational factors related to decisions regarding educational and career choices. Some of these factors include self perceptions, social variables and environmental factors Oacobs 2005, AAIJW 2005).American culture and society may influence how students view themselves, inherently contributing to the gender gap found in the STEM areas. According to the American Association of University Women (AAUW), many studies have confirmed the negative impact that stereotypes have on students (Hill, C. et al. 2010). Gender differences within math and science develop early in adolescence (Sleeker & Jacobs, 2004). There are many stereotypes and social stigmas that contribute to the reasons that boys may perform bette r in STEM fields than girls. One common stereotype the arts.The cultural stereotype may encourage girls to believe that math and science are not intended for them and in turn affect activities and career aspirations (Cvencek et al. , 2011). The Implicit Association Test was developed to â€Å"measure implicit attitudes and beliefs that people are unwilling or unable to report† (Project Implicit, n. d. ). Approximately 70 percent of IAT tests revealed stereotypes associating science with males more than females (Nosek et al. , 2009). Researchers at the University of Washington adapted the IAT to conduct a study on children ages six to ten years old.The test focused on gender identity, math-gender stereotype, and math self-concept. The results showed that by second grade, girls showed a weaker identification with math than boys, confirming the stereotype that math is for boys Cvencek et al. , 2011). Another study utilized the IAT to contrast science and liberal arts, and found that women who associated males with science were least likely to pursue science, and males with similar stereotypes were more likely to pursue science (Smyth, n. d. The study validated the link between stereotyping and self- efficacy. This is evidence that American culture may influence the way children view themselves related to subjects learned in school. Fear of poor performance in the classroom may also contribute to lack of interest in math and science. A study onducted in 2010 by the AAUW, focused on college students with similar math abilities and divided them into two rooms. The first room was advised that men outperform women on the test, while the second room, was told there was no distinction in performance. Gender Bias A large amount of early research has been conducted on the biological differences between males and females; however, focus has shifted to environmental and social factors that may influence the gender gap in STEM subjects. The Eccles et al. Value Model, developed in 1983, considers motivational factors related to decisions regarding educational and career choices. Some of these factors include self perceptions, social variables and environmental factors Oacobs 2005, AAIJW 2005).American culture and society may influence how students view themselves, inherently contributing to the gender gap found in the STEM areas. According to the American Association of University Women (AAUW), many studies have confirmed the negative impact that stereotypes have on students (Hill, C. et al. 2010). Gender differences within math and science develop early in adolescence (Sleeker & Jacobs, 2004). There are many stereotypes and social stigmas that contribute to the reasons that boys may perform bette r in STEM fields than girls. One common stereotype the arts.The cultural stereotype may encourage girls to believe that math and science are not intended for them and in turn affect activities and career aspirations (Cvencek et al. , 2011). The Implicit Association Test was developed to â€Å"measure implicit attitudes and beliefs that people are unwilling or unable to report† (Project Implicit, n. d. ). Approximately 70 percent of IAT tests revealed stereotypes associating science with males more than females (Nosek et al. , 2009). Researchers at the University of Washington adapted the IAT to conduct a study on children ages six to ten years old.The test focused on gender identity, math-gender stereotype, and math self-concept. The results showed that by second grade, girls showed a weaker identification with math than boys, confirming the stereotype that math is for boys Cvencek et al. , 2011). Another study utilized the IAT to contrast science and liberal arts, and found that women who associated males with science were least likely to pursue science, and males with similar stereotypes were more likely to pursue science (Smyth, n. d. The study validated the link between stereotyping and self- efficacy. This is evidence that American culture may influence the way children view themselves related to subjects learned in school. Fear of poor performance in the classroom may also contribute to lack of interest in math and science. A study onducted in 2010 by the AAUW, focused on college students with similar math abilities and divided them into two rooms. The first room was advised that men outperform women on the test, while the second room, was told there was no distinction in performance.

What Savs Cal in East of Eden

What Savs Cal in East of Eden Faith 1Faith M. DennyMr. FineranAP Lit24 September 2014The movie East of Eden has many allusions throughout it. A main one is how Cal and Aron show similarities with Cain and Abel (two brothers in The Bible). In the biblical version, Cain murders his brother, then is cast away from his family. When cast away, he is doomed to live east of Eden. Although there had been many similarities up to then, when Cal (basically) murders Aaron, he is not cast out. Instead, Cal is saved.Throughout Cal's entire life, he feels that he is 'bad'. He constantly uses this term to describe his life and how he is feeling. At one point, Cal says, "Every person only has a certain amount of good in them and a certain amount of bad." He feels that evil mostly influences him and that causes him to act the way he does.15th century depiction of Cain and Abel, Speculum ...His thoughts are reaffirmed when he discovers that his mother is a heavy drug dealer and basically the runner of a local trap house. His realiz ation of where he comes from leads to more destructive habits.As his destructive habits build, he tries to repress them and earn his father's love, but he goes about it in the wrong way. Cal borrows money from his mother, invests it, and earns enough to give his father what he lost in the ice business. His father does not see this act as thoughtful as Cal intended it to be. Instead of being excited, his father is disgusted and instructs him to return the money. This causes Cal to drift even further away from his father.While Cal is drifting away from his father, he becomes closer to Abru. A main reason that Cal chooses to stay and is not...

The eNotes Blog 8 Quotes to Get You Back Into SherlockHolmes

8 Quotes to Get You Back Into SherlockHolmes Sir Arthur Conan Doyles short stories and novellas featuring Sherlock Holmes became enduring classics of the mystery and detective genre. In honor of Doyles classic stories, weve gathered some of our favorite quotes from an array of different Sherlock Holmes stories.   â€Å"I have heard, Mr. Holmes, that you can see deeply into the manifold wickedness of the human heart.† ― â€Å"The Adventure of the Speckled Band† â€Å"What one man can invent another can discover.†Ã¢â‚¬â€¢ â€Å"The Adventure of the Dancing Men† â€Å"The weak man becomes strong when he has nothing, for then only can he feel the wild, mad thrill of despair.†Ã¢â‚¬â€¢ â€Å"The White Company† â€Å"The world is full of obvious things which nobody by any chance ever observes.† ―  The Hound of the Baskervilles â€Å"My life is spent in one long effort to escape from the commonplaces of existence. These little problems help me to do so.† ― â€Å"The Red Headed League† â€Å"Work is the best antidote to sorrow, my dear Watson.† ― â€Å"The Adventure of the Empty House† â€Å"You see, but you do not observe.† ― A Scandal in Bohemia â€Å"How small we feel with our petty ambitions and strivings in the presence of the great elemental forces of Nature!† ―  The Sign of Four Do you have any other beloved Sherlock Holmes quotes? Share them in the comments below!